Coca-Cola NACS Booth

I had the privilege of designing the graphics for Coke’s trade show booth structure for the National Association of Convenient Stores show. We worked closely with their team to create an unforgettable experience from the moment one enters. We chose this design, heavily featuring lifestyle photography to illustrate how Coke’s broad range of beverages from popular soft drinks, to sparkling, waters, protein, and more all fit in consumers’ lives. The Coke branded graphics on the bottom halves of the walls provided unity throughout the enormous booth, and kept the brand top of mind. Video screens displaying data, sampling stations delivering tastes of new products, innovative dispenser demos, and even a mock convenient store facade all completed the experience and helped Coke reps communicate all the benefits of working with Coca-Cola to the attendees.