General Shale MyDesigns Paper Dolls Video

General Shale asked us to come up with ideas to promote their new exterior design app. With it, one can change building designs, brick and stone textures, colors, trim, and various other exterior treatments. I thought it might be nice to have a piece that appealed to the under-recognized female demographic in home construction. I thought of an analogy that was relatable, easy to understand, and has a bit of nostalgic magnetism, so this piece is called Paper Dolls. Just as a little girl can change outfits and accessories on a paper doll, we can change from red brick to gray stone to gray mortar, white trim, and on and on…