House-Autry Brand Anthem Video

House-Autry asked us to create a brand anthem video that captured the spirit of what they do. Well, House-Autry prides themselves on creating products that help bring families together with real food at the dinner table, but that seems to occur less and less often in these busy times. I wanted to demonstrate that House-Autry understands this struggle and is still here to help in any way it can with its quality products and timeless recipes.

I also wanted this story to be 100% real. While I did come up with this concept, and there was a loose idea of how we wanted to steer the narrative, there was no intention to stick to a script. I insisted that we use real people that actually use House-Autry products, not actors, and that they tell their own stories in their own words. We only asked questions to keep the conversation rolling.

The producer we worked with in Nashville found the perfect family for us and the result was exactly as I had hoped—a heartwarming story of a genuine, close-knit family that yearned to keep their traditions alive. The story of families like this is also House-Autry’s story.

This video was released in conjunction with the House-Autry’s packaging redesign launch, (which can be seen here) new website launch, and fresh social media efforts.

I’m quite proud of this piece and I hope you enjoy it as well.