Humanoid Pedals Brand & Art

I’m privileged to work with Bill Tallitsch at Humanoid pedals who gave me creative control of visuals for the company. I had the opportunity to re-brand Humanoid and design all new art for the pedals. I chose typography that hearkens back to the 70s and 80s, which are the golden era of sci-fi, horror, and fantasy, for me. The double vesica piscis shape creating an inhuman eye within the “O” can also be used as a “bug” or favicon.

As for the individual pedals, I use illustrations that intentionally use the background pedal color as an element of the design. The pedals all have their own personality with the ambition of a story being told in a single image, but still feel like the pedals are all easily recognized as belonging within the Humanoid aesthetic and family of offerings.