Ingram Financial Branding

To rebrand a financial firm I created a mark that symbolically contains the qualities the firm endeavors to exemplify.

Mountain goats are characterized as always climbing and are admirably resilient in any situation or climate, so the climbing goat shape suggests the strength and ability to weather any climate successfully.

The goat is climbing a sloped angle of mountainous terrain that mimics a rising line on a chart or graph, which reinforces the feeling of climbing, steady financial growth, and advancement despite the ups and downs of life and volatility of markets.

Along with the mountain terrain form, the distinctive corner slopes repeated throughout the word mark can be used to reinforce the brand—for instance to divide spaces, transition motion, or provide contrast. The curved corner slopes of the slabs in the type type is repeated in the goat form as well.