Johnson City Brewing Company Branding

A product of one couple’s passion for home-brewing beer, The Johnson City Brewing Company recently established itself in the heart of downtown Johnson City. I designed a logo for the company that draws from the art deco movement and the 1920s heyday of the city itself. Since then, the logo has been used on everything from signage to mugs and glasses to t-shirts.

An extra, incidental effect I utilized was that if you scroll slowly on the logo in any digital application, the rays of light actually appear to flicker… so that’s fun. You know you want to try it. Go ahead.