Lenovo Resonate CAC Summit Branding

We were tasked with planning and producing an exclusive event for Lenovo’s Customer Advisory Council.

My main role was branding and all the related design. I created the logo and look, signage, decor, personalized schedules, emails, landing pages, personalized lanyards, graphics for off-site events, and other collateral that went into the event.

The event was titled “Resonate”, which spoke to the ultimate objective of communication and cooperation to get feedback and insights from the Lenovo’s VIP clients and potential clients. The name was also a nod to the rich musical heritage and culture of Chicago, the host city. The signage sported images of musicians with instruments and tabletop stickers were made to look like 12″ records. Breakout talks were called “Jam Sessions” and name tag lanyards became VIP Backstage Passes, all with the aim of treating the guests as industry Rock Stars at the exclusive, invitation-only event. In addition to the downloadable map with of Blues, Jazz, Rock, Country, Pop, and Soul Zones, there was a custom Spotify playlist of Chicago bands and musicians and songs about Chicago curated by yours truly.

Long story short, we pulled off the impossible and all three events were a such a great success for Lenovo that in 2024 we put on the event again in Dallas.