Lenovo + Windows 11 “That’s an 11” Video Series

I was fortunate enough to have a concept of mine chosen by the folks at Lenovo to be produced as a series promoting the advantages of upgrading to Windows 11 for the office.

So how do we communicate that using Windows 11 will get you ahead in a competitive work environment, either from home or in-office? We show head-to-head competitions complete with hilarious commentators and quirky judges in highly entertaining scenarios that each showcase a key feature or benefit.

We produced six video episodes, along with photos, social shorts, post-able assets, playbooks, and a plethora of other sales tools to arm Lenovo’s sales force with all they’ll need to sell through to their customers and distributors.

The series was considered an enormous success for the segment and led to a greater awareness of the power of Lenovo devices paired with Windows 11 for business. I’m also very proud to report that it has won multiple Addy and was a Gold Telly Winner for Branded Content in B2B Campaign.

On a personal note, I’m highly proud as I was deeply involved in the production from concept inception, to writing, art direction, through to final execution of the smallest support assets. I’m very grateful for the opportunity I had to pitch this idea and contribute.

Also, my dog had a featured role in Episode 6, so keep your eyes peeled.