Red Gold • The Secret Life of Ketchup

Many clients are inclined to simply show a product’s packaging in their advertising, but I believe that advertising is most effective when it sells the promise, not the product. In the case of Red Gold Ketchup for back-of-house, it’s beautiful, delicious, premium-quality finished recipes that should be in the spotlight.

While everyone knows that ketchup is a classic condiment, always seen with the usual suspects of burgers, hot dogs, and fries, ketchup actually lives a surprising second life as a very versatile ingredient. It’s turning up in new and unexpected dishes every day, with no signs of slowing down.

Because It can subtly strike any notes in the palate, Red Gold’s premium ketchups work in perfect harmony, we featured it as a hearty base in sauces, enhancing savory flavors, and even adding an unexpectedly exciting dimension to desserts.

So here we reveal the Secret Life of Ketchup.