Texas Pete Recipe Book 2

As one of the leading makers of hot sauce in the U.S., Texas Pete’s culinary research team is continually creating new recipes for its customers. With the knowledge that restaurants and other foodservice operators are always looking for new menu items that follow the latest flavor trends, Texas Pete periodically publishes a collection of menu-ready recipes. Each recipe features a product from the Texas Pete family of sauces.

This type of project requires attractive food photography as well as an eye-catching layout. While directing this shoot, I worked closely with a professional food stylist to capture appealing images of each completed recipe. After editing the photos, I designed the book, which was then printed and sent to influencers, head chefs of leading restaurants, distributors, and brokers.

The recipe book was a great way to create a dialogue between Texas Pete and its customers, as well as to attract new partners while showcasing the great sauces Texas Pete creates.